Mr. Gavin Deans:

It is a significant amount of revenue to us and to RTÉ. In any conversation around that, the question is what would be the replacement for that revenue.

Some 10%, certainly for everything we have gone through, is a huge amount so I would not underplay what it means to make programming. Our revenue goes back into making a lot of the programme we are talking about. Regarding standards from a commercial perspective, I am only in RTÉ eight months but RTÉ holds itself to a much higher standard. Airline advertising is not disappearing; it is just sometimes going somewhere else.