Mr. Gavin Deans:

Again, within the policy we try to work with, what I am saying is that the advertising spend from that category has dropped significantly in the past few years. If we look at airlines, it has dropped this year by 65% across RTÉ. Much of that advertising has gone online direct to purchase. It has gone to other providers. That reflects market conditions based on policy and in terms of what we do. Our rates are expensive. We are not cheap, as such. We hold people to a higher standard than other media because of this. That is not just because we are RTÉ; it is because this is what we want to do.