Mr. Conor Mullen:

The advertising market is highly competitive. We are constantly being challenged on being flexible in terms of use. However, we hold steadfast to the guidelines and rules and regulations. It is timely to have this discussion. We are in consultation with Coimisiún na Meán regarding draft codes. It is appropriate in terms of having this discussion. It is clearly set out that our regulator keeps its eye on us, but we also hold ourselves to a high standard.