Oireachtas Joint and Select Committees

Tuesday, 8 October 2024

Joint Oireachtas Committee on Climate Action

The Role of Media in Climate Action: Discussion

11:00 am

Mr. Gavin Deans:

We have the highest standard of compliance. We interpret the rules very stringently. We look at every bit of advertising that comes in. There is nothing that does not go through our compliance department. We monitor every bit of advertising that comes in and we follow the rules. We look at all of it in the context of what Coimisiún na Meán to the Advertising Standards Authority, ASA, require and, literally, everything in our internal codes. We do have clashes. We purposely monitor what we do. We do not go beyond what we think we should be doing, certainly from a sponsorship point of view.