Mr. Conor Mullen:

Under the Broadcasting Act, we are obligated to maximise our commercial income to subsidise the cost of our public-service objects. To make a decision like that may not prove well because, as Mr. Deans and the Cathaoirleach have said in terms of advertising works, businesses and the market are changing. People also want to communicate how they are changing along with that. It is important for them to inform people that they are changing, that is, that a business, an industry or a category is changing in that regard. It is a necessary port in terms of being able to deliver that message.