Mr. Conor Mullen:

We go through a rigorous clearance process regarding any advertisement that is broadcast across the RTÉ channels. Any claim that is made has to be substantiated. If it is not, it is either withdrawn or changed or the client may withdraw its advertisement because we will not accept it. We adhere to all the rules, regulations and legislation within the State. We adhere to all the rules and regulations set out by Coimisiún na Meán and by the Advertising Standards Authority, ASA. They are really clear that any kind of sustainability claim has to take into account the life cycle of a product. We have a very high bar in that regard.