Brian Leddin (Limerick City, Green Party)
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I should acknowledge the great work done in RTÉ with respect to programming and treating climate generally. Fantastic work has been done but if we are not looking at the advertising piece and how consumer behaviour is affected, we are really missing a trick. I would like to get into it and it is supposed to be the primary focus of this meeting. I invite Mr. Deans to speak now, please.