Dr. Ola Nordrum:

I am not a politician but you are not banning the option. Buying a car or an aeroplane is not being banned, nor is buying a ticket to fly to America. It is just the advertisement that is trying to get the consumer to do it, that is being taken away.

It can still be accessible on the website of the car dealership and so on, but it is just taking away the temptation that is so frequent in modern society.

I have a further point. We talk about the global number of 8.1 million deaths. The majority of people suffering because of climate change are not living in Ireland. They are living in Africa and developing countries and they have no access to airlines, cruise lines or SUVs, whether electric or fossil fuel. That is another key aspect, namely, what we are doing here today is causing harm elsewhere. From my point of view as a medic, removing fossil fuel adverts is a very small sacrifice in the grand scheme of things, given what we are faced with.