Dr. Ola Nordrum:

The point I would make is that the current advertising system we have is causing harm. It is not a neutral system whereby we are not causing any harm. We first have to accept that as a key starting point because, by definition, what the fossil fuel advertising industry is doing is trying to sell a product to the consumer and trying to influence the consumer into buying a product that might benefit them on the individual level but which, on a global level and planetary level, is causing harm. This is all about changing behaviour and changing consumer behaviour. If we were to treat fossil fuels as a disease or as a medical problem as a whole, stopping or banning advertising would be a natural first step.