Oireachtas Joint and Select Committees
Tuesday, 8 October 2024
Joint Oireachtas Committee on Climate Action
The Role of Media in Climate Action: Discussion
11:00 am
Mr. Gavin Deans:
The process is that it would be done in a timely manner so that we can understand what the impact is and plan for it and it should be fair across all media and not just a case of one-size-fits-all for TV or radio, but also apply online and across every player. That is very important. As I said, we will manage and help to drive a better process around this issue, but it has to be fair and we have to play by the same rules as others. We would track such a change and have done so in the context of other changes, as the Deputy outlined, to the advertising codes as they have come out throughout the year. As we mentioned concerning alcohol, the situation in that regard is going to change from January of this year. The important point concerns the changes and ensuring we can do the right things in this context. This is an impact from a commercial point of view and we will manage that impact on that activity.
We ask that it is fair. As I said, we will get the viewpoint of all of RTÉ and come back on that. However, it is important that it is fair, that we understand it all and that we have it in a timely manner.