Mr. Conor Mullen:

Just to add to that point, all ads broadcast go through a stringent clearance process, which can vary. Sometimes, we might have international copy that has already been made. If it is made locally, we might have a script. We go through the script and if claims are made in it, we would need them to be substantiated. If they are not substantiated, the claim is either withdrawn or the copy is changed. We do go through a process, therefore. In the instance I just gave, the script, if it was for radio, would be approved subject to listening. The final copy would come in with the audio and if that complied with what was already approved in the script, it will go to air. We then check that what has been approved is what goes into the broadcast system. What goes to air, therefore, is what has been approved through the process.