Mr. Troy Bannon:

I have not seen that in the Albert space. My own team had early involvement with Albert coming to Ireland and we are part of the network that produced it. One of my team also acts in support of the production teams in RTÉ. I have not seen it as part of advertising productions as yet. Albert covers the production side, but it also has content on the editorial side too. That refers to the content pledge that RTÉ has signed up to. There is guidance from Albert even in drama situations as to how you can promote good sustainable behaviour and so forth, outside of producing in a sustainable way. However, I have not seen it in the commercial sector.