Mr. Seán O'Sullivan:

Looking at chess, for example, we have chess bots that can beat every player that has ever lived. However, nobody is as interested in watching that as watching Magnus Carlsen playing a game of chess. Regarding creativity on a broader level, like music and art, I could perhaps see a future where there is a personalised AI experience such that the AI is able to elicit emotions within you that no human would be able to create. However, I think we value the fact that a piece of work was created by a human in the first place.