Ms Sarah O'Connor:

Under that action, the Department leads out on the Your Journey Counts campaign. That is led by the Department and it is its funding. We have supported that in a number of ways by sharing all of those assets.

We consider it important that a sub-message in many of our campaigns is about promoting modal shift. That is how we have built it in to the new communications strategy. The Your Journey Counts campaign, which is one of the principal pieces of that action, has been led by the Department financially. That was in conjunction with us but also in terms of discussion to make sure that our piece is the solid road safety piece and that the modal shift piece is led by the Department so that there is no confusion between the two.