Mr. Sam Waide:

I thank the Deputy for the questions. I will be brief and will also ask my colleague to provide part of the answer. The Deputy is correct that part of our expenditure, as set out in the submission, is spent on delivering services. Our costs have gone up because the demand for all our key services has increased, meaning our costs are going to increase.

I will focus on the Deputy's question on expenditure on the campaigns and their effectiveness. As the CEO, I brought it to my executive team's attention that we needed to measure the effectiveness of those campaigns.

I will ask my colleague, Ms O'Connor, to give an example of how we measure the effectiveness of a particular campaign.