Ms Suzanne Eade:

We have had to work very hard. From a marketing point of view, we put a lot more investment into getting people to come back to racing. People got very comfortable watching racing on TV. All our fixtures are televised. The team has definitely had to work harder to encourage having a great day out. It has not quite hit the peak we were at. There was a slight dip last year. Things like the weather for flat racing are also a factor. When people are choosing whether to go to a race, they take a look at the weather first. On the jump side, people go in all weathers but they are a bit more choosy on the flat side.