Oireachtas Joint and Select Committees

Wednesday, 15 May 2024

Joint Oireachtas Committee on Jobs, Enterprise and Innovation

Impact of Artificial Intelligence on Businesses: Discussion

Mr. David Lee:

As for organisations to which we have had exposure, many of those are manufacturing operations; they are not all professional staff. I can only speak to the bona fides of the people who have engaged with us, and they are very conscious. In any environment, there will be rogue operators but I do not think we should design for the minority and not address the opportunity presented to the majority.

When we look at the feedback surveys we get from the folks who go through our centre, one of the most common themes is around governance, not the excitement around the potential of the technology. They are concerned about the reputational risk to their brands and organisations and the risk to that trust relationship with employees, that is, employees regardless of whether they sit in an office or a contact centre or operate on a factory floor. I am not saying it has been cracked and there is an easy answer on it but the awareness, which is always a good starting point, among the organisations we have engaged with is certainly there.