Matt Shanahan (Waterford, Independent)
Link to this: Individually | In context | Oireachtas source

I thank Ms Mitchell, Ms Jamet and Ms O'Connell for being here. I had some engagement with Guaranteed Irish a number of years ago about pushing the agenda that Ms O'Connell is describing now, which is very important. In terms of the submission, I recognise the high water mark reached by the organisation with its 2,000 members, involving approximately 120,000 people. I also acknowledge the work the organisation has done to create brand recognition and to support local while looking global. I was taken by the fact that 75% of the current multicultural population sees the symbol as offering trust and an international seal of approval. The concept of supporting local while looking global was what we were engaged on, in terms of trying to move that out. The brand has developed well over time. It would have been recognised 20 years ago as representing a seal of approval for the food sector, which was largely where it was focused but now it has morphed into giving credibility to all sorts of companies.

What are the top three things that Guaranteed Irish wants to achieve with this meeting today?