Mr. Art O'Leary:

Yes, that will also be part of the transparency. It must be disclosed in a label on the post, to say this is targeted at 25-year-olds or 30-year-olds living in Tallaght or wherever it is. It is all about the transparency. This information is currently there. Social media companies need to work out how best to deliver this. Some social media companies have said they will not get involved in political advertising because of the administrative burden that might come with it. Transparency is what is important here. This information is already there. It is all about making it available to people, so that when they see something, such as a post or an advertisement, they will know who paid for it, who benefits from it, who it is targeted at, etc. That can only be good for democracy.