Mr. Declan McLoughlin:

On the whole-of-society approach, when we were developing the proposal and draft code, we carried out some surveys of public attitudes. We asked a range of questions, one of which related to where the responsibility for keeping social media users safe should lie. It was an unprompted question, so the answers were off the top of people's heads. People responded with social media companies, the users themselves, parents and families and the Government and politicians, while the media commission came in probably lower than it should have, given we are probably not fully in the public mind just yet. We then asked whether enough was being done to keep social media users safe and whether each of the groups they had identified were doing enough. In the case of the Government, the commission, social media groups, Internet service providers, users and society, the consistent message was that more needs to be done.

It comes back to that point about a cultural shift. There is a strong demand whereby people know where the responsibility rests, namely, with themselves, the regulators, the Government and other parties, and the clear message in this, albeit one, survey is that everyone needs to do more. It speaks to that cultural shift that needs to take place.