Dr. Paul Crosson:

My Ph.D was on developing a farm systems model, so the economics of beef cattle production. It is developing economic models and looking at their effect at farm level. It is farm systems evaluation. In the last ten years or so more of that is life-cycle assessment. I look at the environmental impacts of farm systems and couple that with economics, which is where that interacts with this piece of work.

The research piece is the front end where we work with Mr. Coughlan and the team to develop economic values, provide them with that information and then that information becomes part of the beef indexes and, indeed, the dairy index, sheep index and so on. The work is across species and other indexes.