Oireachtas Joint and Select Committees

Wednesday, 29 November 2023

Select Committee on Jobs, Enterprise and Innovation

Estimates for Public Services 2023
Vote 32 - Enterprise, Trade and Employment (Supplementary)

Photo of Louise O'ReillyLouise O'Reilly (Dublin Fingal, Sinn Fein)
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Regarding the €4 million allocated to IDA Ireland for marketing and advertising, does the Minister know what markets will be specifically targeted? Last week, we had a session regarding the score for FDI with Canada. It appeared to us that there was massive scope. Equally, Japan, India and China, where relatively small numbers of companies are supported by the IDA, could be good locations for marketing and advertising campaigns. I understand the IDA takes these decisions independently, which of course it should, but has the Minister seen what specific areas will be targeted?