Ms Deirdre Fay:

This falls under key strategic action 2, on increasing consumer understanding of the sector. Promotion of the consumption of fruit and vegetables is within the remit of Bord Bia, which is running a number of fresh produce promotional campaigns, focused on the domestic market and primarily targeting millennials. There is the “Potatoes, Prepare to Be Surprised” millennial campaign and the “Life is Better with Fruit and Vegetables” millennial campaign. In addition, the Department, under key strategic action 2, is liaising with the Department of Health on this matter, including by producing material to raise awareness of fruit and vegetable production and consumption in early years support measures and also targeting transition year students with a revised healthy eating and cooking programme. We are liaising with the Department of Health and also the Department of Children, Equality, Disability, Integration and Youth in that regard.