Oireachtas Joint and Select Committees

Wednesday, 11 October 2023

Joint Oireachtas Committee on Agriculture, Food and the Marine

Challenges Facing the Fruit and Vegetable Industry: Discussion

Photo of Paul DalyPaul Daly (Fianna Fail)
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That is the point I am making about the below-cost or loss-leader selling. It gives the consumer a misleading image and they do not realise it is a loss-leader. They think a carrot can be produced and put on the shelf for 29 cent a pound or whatever.