Ms Lynne Sweetman:

There is no denying it is a challenge at the moment in terms of inflationary costs and the costs of production. We are in a position where we supply the major retailers 12 months of the year, both from Irish production and from imports. Our biggest challenge relates to the cost of production and what we can do in Ireland to mitigate some of those costs of production. There is work to be done on educating the consumer. To go back to a point the Chair made, there is the question of whether an Irish consumer will pay a premium for an Irish product. We have to educate the consumer in that space to try to show why it is so important to buy local-----