Ms Fiona Longmuir:

Limit Less is our campaign to bust those stereotypes that are preventing 16-year-olds and under choosing physics. As I mentioned, we are choosing to influence the influencers in that regard. We are looking at where those messages are coming from, where young people are hearing that physics is not for them, or they are not the kind of person who studies physics because, unfortunately, it is still a very common message we hear all the time from the young people we engage with. It is almost a two-pronged campaign where we are dealing with the biases and misconceptions that young people face, the biases and misconceptions around physics, and where those two things intersect. We are looking at groups that are particularly under-represented in the physics community and trying to make sure they have the opportunity to engage with physics, if they would like to.