Ms Elaine Houlihan:

Before I pass over, I will say that every person can influence this sector. All of us in this room eat fruit and vegetables. To go into the nitty-gritty, as the Senator said, we need a campaign. The Senator is correct in that it should be from the bottom up. It needs to come from us as young farmers leading the way. We are quite passionate about this in our organisation. We have members who are involved in this sector as well and that is why we are here today. I will pass over to Dr. Snell and then we might get Dr. Hanrahan’s take on it as well.