Oireachtas Joint and Select Committees
Wednesday, 27 September 2023
Joint Oireachtas Committee on Jobs, Enterprise and Innovation
SME Energy and Carbon Demands, Green Initiatives and Technology: Discussion
Mr. John Magee:
The key action I emphasise is our new campaign, all in a day's work, which is about saving time, energy and money. We are speaking the language of small businesses with that marketing campaign. It was only launched a few weeks ago but we are already seeing traction with it. We have to find a way; Mr. Clancy is absolutely correct. Small businesses are telling us they are really time poor, but they all want to save money. That is why the campaign will be a success. We are confident we will get the traction we need to accelerate our numbers before the end of the year.