Mr. ?anna Rowe:

We have a strategy in place which is one we adopted with Fáilte Ireland and the ten local authorities from Cavan right down to Limerick City and County Council. It is called the Shannon Tourism Masterplan. It is a ten-year strategy for the development of the recreation and navigational jewel that the Shannon is. It is the foundation of Fáilte Ireland's fourth proposition: Ireland's Hidden Heartlands. We are working hand-in-glove with our colleagues in Fáilte Ireland and indeed with the ten local authorities, together with Coillte, Bord na Móna and the local communities in how we implement the Shannon Tourism Masterplan. It is a transformative plan for the development of the Shannon as a tourism resource.