Ms Niamh Brennan:

I agree. It is an issue we have at committee level. The brand name remains 12 months of the year. Especially when you are coming to a time where retailers might be switching over to Irish strawberries in May or June, it is very deceptive for the consumer to go into a retailer and see Flynn strawberries on the shelf containing Spanish strawberries, but two weeks later to see Irish strawberries in the same package. It is completely misleading for the consumer and that is what we are calling out. We want complete transparency for the consumer here and we think it is far from that.