Professor Barry McMullin:

Yes. Those decisions on new data centre deployments are happening as we speak. I agree with the Senator that the stuff we are already doing is very important and things like the role of the transport sector and the switch to shared mode transport is central to that but, also, not travelling as much as we do. For various reasons the aviation sector tends to get hived off as a separate item for discussion. From a global or atmospheric perspective, it does not realise that we think aviation is something special. It just goes into the atmosphere. I think the aviation sector, particularly in terms of managing what role that plays in what we think is a successful society, would bear specific investigation. More generally, we must look at the role of material consumption in what makes a strong society and whether there is potential for a better society with better welfare and more well-being on the back of lower material consumption.