Dr. Michael O'Dwyer:

Things change over time. We only had television and radio until a couple of years ago so there is not great evidence out there for how social media compares with that. The evidence for TV and radio in terms of an outcome benefit has been extremely limited. We are conscious of that. We are also conscious that this is specific to Ireland. What is internationally applicable may not be applicable here. Sepsis involves different subgroups, namely, paediatric, adult and maternity. We have secured some funds to begin with maternal sepsis and we have funds to appoint a project manager with the express intention of a public awareness campaign in maternal health. We intend to use that experience to see what works and what does not work, which messages stick and which do not, and then try to apply them across the board to the other subtypes of sepsis. In terms of international comparisons, our 2020 report was just released. It shows that our mortality is very comparable globally. We compare with what other countries are doing and how they are treating sepsis internationally.