Oireachtas Joint and Select Committees

Thursday, 23 March 2023

Public Accounts Committee

2021 Financial Statements of Enterprise Ireland: Discussion

9:30 am

Mr. Richard Murphy:

Particularly well I must say. We have run a number of significant initiatives with those counties, particularly with concerns about Brexit at the time. For example, the Border counties came together, and we ran specific programmes to address and support retailers, which involved everything from mystery shopping to identify areas within retailers on which they could improve. We put in specific coaching and training to support retailers. We have run specific export programmes across the region that have been focused on encouraging those companies in the area to do more with exporting. We have also run things like innovation programmes and lean programmes. We have, therefore, had a very specific focus on the Border.