Mr. Jim O'Toole:

I am conscious of the Deputy's time, but it is important to say that the models we use are accredited. Our focus is on working with all members of our quality assurance schemes and our farmers to reduce carbon footprint, to meet the climate action plan. We are working very closely on a project, which Ms Ryan is leading, on a project with Teagasc and the ICBF in order that we will be able to make action planning tools and provide real support to farmers for them to improve their carbon footprint. From a marketing point of view, it is not necessarily where one is, relative to others. It is about what one is doing to improve. There is always that focus on continuing improvement.