Oireachtas Joint and Select Committees
Wednesday, 22 March 2023
Joint Oireachtas Committee on Agriculture, Food and the Marine
Strategic Direction of Bord Bia: Discussion
Mr. Jim O'Toole:
That is globally. The UK is not an important market for us for exports but we have developed niche markets in Scandinavia, Belgium and Germany and we are also including our international markets. I mentioned earlier that we have secured EU funding for beef and lamb. While we are not yet present in some markets internationally, we have included activity in lamb in anticipation of gaining market access. We are conditioning customers over there so we will be able to develop markets.