Oireachtas Joint and Select Committees
Wednesday, 22 March 2023
Joint Oireachtas Committee on Agriculture, Food and the Marine
Strategic Direction of Bord Bia: Discussion
Matt Carthy (Cavan-Monaghan, Sinn Fein)
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That is in line with the current output, absolutely, but it is nowhere in line with the ambition. If we are to move from the current output to the ambition, the argument would be that the promotion has to be front-led as opposed to following suit because one of the barriers to people entering into organics is that they are unsure as to whether or not there will be a market for their product.