Mr. Jim O'Toole:

That is a great question and if I was able to answer it I would be a wise man. It is not possible to put a cent per kilogram premium on PGI but we are fully convinced that PGI status will allow us to build more premium markets, particularly in continental Europe, so we can have greater returns for farmers. It will certainly be a benefit to us in marketing Irish beef in particular channels and markets. In continental Italy, France and Germany it would be a significant benefit to us.