Oireachtas Joint and Select Committees

Wednesday, 22 March 2023

Joint Oireachtas Committee on Agriculture, Food and the Marine

Strategic Direction of Bord Bia: Discussion

Photo of Michael FitzmauriceMichael Fitzmaurice (Roscommon-Galway, Independent)
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That is perfect. There is a theory out there among farmers, which we hear especially from the beef sector, that in promotions the board does outside the country, the larger operators, manufacturers or exporters of meat basically do their own thing. What sort of tie-up has the board with the larger factories? Do they just take stands on their own and do their own thing? Is that the way it has gone?