Mr. Rory Coveney:

-----on both the GAA and, more recently, the URC tournament, ensuring that every weekend all Irish audiences can access the matches free to air in Ireland, which is great.

As for the cost of sports production, a bit like Ms Bowell said about the cost of production generally, there are all sorts of opportunities to reduce the costs of covering all sorts of sports: the camera equipment, how stuff is edited, self-editing and then the distribution back to studio or back to distribution. I think there will be, as the coming years unfold, substantially more sport available for audiences because of the drop in costs of production, particularly on location. There are all sorts of new enabling technologies now. There are definitely opportunities for us, TG4 and Virgin to work together more on big sporting events in particular. We are inundated now. One need only look at Amazon's entry into the autumn internationals. There is a whole range of these players revving up now, everyone seeing the value of live sport as a key audience draw. These people have very big pockets, so the more we can work together to ensure that this stuff remains free the better.