Mr. Jonathan White:

I will begin and then pass over to Ms Twomey on the 32% statistic. The Deputy's question was on the ramifications in countries where bans have been introduced.

The ramifications in the discourse in those countries have been quite varied. In France, there is a watered-down version of the ban sought by the participants at the climate assembly. There has been a significant backlash against President Macron for being perceived as picking and choosing in the context of what is said at and recommended by at the assembly. Where bans have happened at municipal level, it is quite limited. I refer, for example, to the city limits of Amsterdam. Companies have argued against that ban being widened on the basis that they can start to increase things like health warnings but, again, that is something that is not backed up as an effective solution. I encourage people to look at the UK House of Lords' behaviour change report, which covers the lessons of all the different behaviour change initiatives in the past very well. This report basically states that information provision on its own is highly unlikely to drive sustained behaviour change based on experience in many other areas.

I have not seen any particular figures regarding loss of revenue, but the need for the advertising industry to make revenue from fossil fuels must be balanced against the need for a smooth transition towards the very near-term changes that are required. On its net-zero pathway, the International Energy Agency has a phasing out of new gas boilers from 2025 and that is global. A country like Ireland or the UK should probably be moving ahead of that. There is not really the time to experiment with some of this stuff, so that need would have to be balanced against loss of revenue. I will hand over to Ms Costello to finish up on the point about the statistic.