Mr. Andrew Algeo:

We were not embarrassed by the report. There was an element of it that involved information we felt was confidential. It related to the amount of money allocated for marketing expenditure. As per a universal principle in companies, we do not publish our marketing expenditure. No company does. The reason is that, were we to do so, it would benefit others in this very large Irish media market, worth over €1 billion. An understanding of how we are marketing would give them information. Why does Dunnes Stores not give its information? It is because Aldi may like it. Why does Aer Lingus not give its information-----