Mr. Andrew Algeo:

It falls under the licence to PLI to decide how the promotional spend is allocated as between additional prizes and incremental marketing. When PLI makes that decision, we make it in keeping with the principles in the Act, which are to promote the long-term sustainability of the national lottery and maximise prizes for good causes. We have many years' experience of running additional prizes in lottery games. In August this year, for instance, there was an extra €1 million must be won prize every Saturday in EuroMillions. We have many years of understanding how much uplift in sales would come from such promotion.