Ms Celene Craig:

I have no doubt there is an appetite for that. When specific funding is available to support such quality and quantity, it allows the sector to specialise and bring knowledge and expertise on board where they might be needed. One of our objectives in the climate action round in the sound and vision funding was to identify the outcomes broadcasters were hoping to achieve. They will have to evaluate that as part of any funding the BAI grants. That is helpful in giving them the learning opportunity to look at how their audiences have responded and the outcomes for them as broadcasters but also for their audiences.