Oireachtas Joint and Select Committees

Tuesday, 29 November 2022

Joint Oireachtas Committee on Climate Action

Role of Media and Communications in Actioning Climate Change: Discussion

Dr. David Robbins:

I will try and answer the point on advertising. There are different perspectives. Many media theorists would argue the media is part of the status quoand is constitutionally set up not to change. They would also stated that the media is interested in perpetuating the economic status quo. Other perspectives show that the individual journalists can work autonomously and effectively within that system. As an ex-journalist, I come down on the side of the journalist but I appreciate the other perspectives. The sector is in a state where advertising is collapsing and moving to the tech platforms. Those in the sector are trying to rethink their business model. It might be an opportunity for us to think about supporting the sector to avoid the perception of advertiser influence.