Oireachtas Joint and Select Committees

Thursday, 24 November 2022

Public Accounts Committee

Financial Statements 2021: National Lottery Fund

9:30 am

Ms Carol Boate:

If you not like it, that would mean changing it. I would point out two things that are probably useful to the committee. The first is that in my experience of looking at other licences, insofar as I have been able to, and I do not speak many languages, there tends to be just one state lottery. A ring-fenced advertising and promotion budget tends to be a normal aspect of having a private company operate the national lottery for you. Otherwise, it would not probably spend as much on advertising and promoting the brand as you would wish.