Mr. Conor Geraghty:

It is.

The reality is that to prescribe is an act of veterinary medicine and is governed by the Veterinary Council of Ireland. A lot of responsibility is being put on vets in this regulation and Bill. As long as they are prescription products, we do not see how anybody other than a vet could prescribe them because we are the only ones entitled by law to prescribe in this country and the only ones who are accountable. We have to reach a higher bar than everyone else.

Regarding the competition, I believe farmers will continue to use their outlet of choice. Farmers are a lot more tech savvy in 2022 than they were ten years ago. They get bovine viral diarrhea, BVD, results to their phones and can work text messages. Every farmer with beef cattle has to have a mobile number to get their BVD results back. They will know they can fill that wherever they want. The key difference in antiparasitic treatments going forward, if it works out the way it is supposed to work out, is that there will be planned, targeted treatments rather than somebody running to the nearest outlet on a Saturday morning to grab a bottle of X, Y or Z.