Mr. Tim Cullinan:

This is very important because over the years we have seen the erosion of private labels. Retail own-label is dominating the retail shelf now. The point we are making is that we need fairness. We have many smaller food producers and they need a fair crack at the whip and should be afforded the shelf space. This came about with the introduction in Ireland of the discounters a number of years ago and it has evolved from there. The discounters have been using more and more of their own label products. That has crept into the larger retailers here as well. This is very important. For smaller retailers, this will be a protection for them as well because many of them rely more on the private brands that they buy.