Dr. Ciaran Byrne:

On generating awareness, we had a significant demand-generation campaign to build a general level of awareness for entering retrofitting schemes. We updated our website so that it is user-friendly. Much of our literature, if not all, is produced in plain English so it can attract wider audiences. We are about to go to tender for a process of community based social marketing, which will be about engaging with communities in local areas to further generate demand for the schemes.