Ms Jacinta Hastings:

Some time back we engaged with the Advertising Standards Authority for Ireland, ASAI, to try to bring in that there would be an identifier if filters had been used. Unfortunately, it has not happened and I suppose everybody has a filter on their phone now so it would be very difficult, probably, to manage that. If it is going to be a public campaign then there should be some sort of an identifier just to say these images have been in some way modified so people realise they are.