Mr. Paul Savage:

We get to see a lot of microchip certificates and things like that. Data quality is something we see questions about. For example, when the birth date of the pup is unknown or not listed, that microchip could technically be used for lots of animals of different ages. This comes back to quality of data, accessibility of those data and being able to verify them independently. That is not just for ourselves, but also to let the public verify that a dog is in fact black and white and male and born on this date. These things should also be verified by people when they go to see the puppy.